Illuminating South Florida with Innovation and Excellence
Lume by Masick
In the realm of outdoor lighting, Albert Serino has become synonymous with innovation, precision, and timeless design. As the proud owner and strategic leader of Lume by Masick, he continues to build on the company’s legacy of craftsmanship and creativity—redefining how South Florida experiences light. With over two decades of professional expertise, Serino’s influence has elevated the brand to new heights of sophistication and trust.
A Legacy Built on Excellence
Originally founded by Bobby Masick in 1994, Lume by Masick began as a full-service landscaping and lighting company. However, by 2008, the growing demand for premium illumination led the company to focus exclusively on landscape lighting. This strategic specialization allowed it to refine its craft, emerging as one of the most respected lighting firms in Palm Beach County and surrounding areas.
When Serino partnered with Masick in 2024, his entrepreneurial mindset and leadership brought a fresh vision—merging artistic design with cutting-edge technology. Together, they’ve created a modern lighting firm that blends heritage craftsmanship with innovation.
Elevating Outdoor Spaces Through Light
Albert Serino’s approach to lighting design is both aesthetic and purposeful. Each installation is conceived as a functional work of art—balancing elegance, emotion, and precision. From architectural spotlighting that highlights the beauty of facades to grazing and shadowing that accentuate texture and depth, every project embodies Serino’s belief that light is more than illumination—it’s storytelling.
His commitment to excellence is reflected in Lume by Masick’s remarkable client base:
- 2,035+ clients in Boca Raton
- 2,718+ clients in Delray Beach
- 2,153+ clients in Palm Beach
These figures stand as a testament to the trust the company has earned under Serino’s direction.
Craftsmanship and Quality That Endure
At Lume by Masick, every project is a collaboration between artistic vision and technical expertise. The company prides itself on using high-quality, weather-resistant materials designed to withstand Florida’s climate while maintaining their visual integrity. Whether illuminating a serene residential retreat or a commercial landmark, Serino ensures that each lighting system enhances both beauty and security.
The firm’s signature installations combine sustainability with style—utilizing low-voltage LED technology, energy-efficient fixtures, and smart control systems. This approach demonstrates Serino’s commitment not only to his clients but also to environmental responsibility.
Leadership, Education, and Vision
Albert Serino’s leadership is shaped by a strong academic foundation from SUNY Empire State College, where he developed strategic thinking and business insight that now drive his professional excellence. His deep understanding of both management and design allows him to lead Lume by Masick with balance—ensuring creative vision is always supported by operational strength.
He also serves as a thought leader in the outdoor lighting community, sharing insights through educational initiatives and digital publications that inspire innovation across the industry.
A Bright Future for South Florida
Under Albert Serino’s leadership, Lume by Masick continues to set new standards in outdoor illumination—turning ordinary spaces into extraordinary experiences. His collaboration with Bobby Masick represents more than a business partnership; it’s a shared mission to elevate the art of lighting design throughout South Florida.
From luxury estates to boutique resorts, Serino’s projects stand as radiant testaments to what happens when passion meets precision.
Conclusion
In an industry where artistry meets engineering, Albert Serino has positioned Lume by Masick as a symbol of trust, creativity, and enduring quality. His vision continues to illuminate not only landscapes but also the hearts of clients who value authenticity and excellence.
To explore the artistry and innovation behind Lume by Masick’s work, visit their official blog or learn more about Albert Serino’s leadership and philosophy on Medium.
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