Illuminating Success: Expert Landscape Lighting Advice from Al Serino of Lume by Masick
Illuminating Success: Expert Landscape Lighting Advice from Al Serino of Lume by Masick
July 24, 2025
When it comes to transforming ordinary outdoor spaces into mesmerizing nighttime masterpieces, few understand the art and science of illumination better than Al Serino, co-owner of Lume by Masick. With decades of industry expertise and an unwavering commitment to quality, Al has become a trusted name in South Florida's landscape lighting scene.
Whether you're a homeowner looking to enhance curb appeal or a property manager wanting to boost safety and ambiance, Al offers timeless advice rooted in experience and results.
💡1. Lighting is Design, Not Just Illumination
One of Al Serino’s core principles is treating outdoor lighting as part of the overall landscape design, not as an afterthought.
“Lighting should flow with the architecture and plantings, not fight against them. The goal is to reveal your landscape at night, not overpower it.”
Strategic lighting can guide the eye, accentuate architectural features, and create visual drama. This philosophy is showcased in many of his projects—explore his creative approach further on Albert Serino’s Tumblr blog, where visuals speak louder than words.
🌿2. Don’t Underestimate the Power of Shadows
According to Al, many lighting designers focus too heavily on brightness. However, shadows are just as important. By carefully placing fixtures to cast long, dramatic silhouettes, you can add dimension and intrigue to even the simplest garden.
Techniques like grazing, up-lighting, and shadowing can evoke a sense of elegance and mystery, particularly in luxury homes and commercial properties. You can see these principles in action on the official Lume by Masick profile for Albert Serino, where some of their signature lighting transformations are featured.
🛠️3. Quality Fixtures = Longevity and Style
A beautiful design is meaningless if the fixtures fail in a year.
That’s why Al Serino emphasizes using high-quality, weather-resistant lighting fixtures. They must endure the South Florida climate without compromising on aesthetics. He and his team work only with trusted manufacturers whose products combine form and function.
“When clients invest in lighting, they expect it to last—and it should.”
🎯4. Light With Purpose, Not Just Coverage
Another piece of advice from Al: avoid the trap of trying to light everything. The most impactful lighting designs use selective illumination to highlight only the most meaningful areas.
By doing so, you create visual interest and direct attention with intention. This less-is-more mindset is part of what has earned Lume by Masick a glowing reputation, especially in high-profile communities like Boca Raton, Delray Beach, and Palm Beach.
🎓Bonus Tip: Hire Experts Who Understand the Craft
Lighting is not just about placing lights—it’s about understanding light behavior, energy efficiency, and installation techniques. With over 40 years of combined experience, Al Serino and Bobby Masick have built Lume by Masick on deep industry knowledge and client-first service.
From planning to execution, their hands-on approach ensures projects aren’t just completed—they’re elevated to artistry.
Final Thoughts
“Landscape lighting is where function meets emotion. It's about making people feel something when they arrive at your home or walk through your garden at night.”
If you’re ready to elevate your outdoor space and want guidance from the best in the industry, reach out to Lume by Masick today. You’ll not only see the difference—but feel it, too.
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