More Than Just Bulbs and Wire
Inspired Illumination by Lume by Masick’s Creative Director
When you think of outdoor lighting, you might imagine basic spotlights or simple garden fixtures. But for Albert Serino, lighting is far more than a functional necessity—it’s a tool for evoking emotion, shaping atmosphere, and awakening beauty long after the sun sets.
As the creative force behind Lume by Masick, Albert doesn’t just install lights—he crafts visual poetry across landscapes. From tranquil backyard retreats to high-end luxury estates, his work introduces a new standard in artistic outdoor design.
💡Lighting Isn’t About Seeing. It’s About Feeling.
Albert explains, “When someone steps into a space I’ve lit, I want them to feel something—comfort, awe, intimacy, serenity. Light can move people.”
By treating light as a medium of emotion, Albert draws inspiration from nature, architecture, and even music to craft immersive environments that change how people interact with a space.
Explore more of Albert’s philosophy and design process on his official blog.
🌿Creating “Invisible Drama”
A hallmark of Albert’s style is what he calls “invisible drama.” His goal is never to overwhelm with brightness, but to create contrast, shadows, depth, and ambiance that feel effortless. That means carefully considering angles, beam spreads, intensity, and how lighting interacts with textures like wood grain, stone, water, and foliage.
“When I’m working on a project,” Albert says, “I ask: Where does the light want to go? What story wants to be told here?”
This unique approach has made him one of the most sought-after outdoor lighting designers in South Florida—and the visionary behind the growing reputation of Lume by Masick.
🔧Innovation Meets Intuition
While deeply artistic, Albert is also highly technical. Every design balances efficiency, sustainability, and longevity with style. With the help of advanced LED systems, dimmers, smart automation, and energy-conscious fixtures, he ensures that each installation is built to last and easy to maintain.
You’ll often find Albert testing new technologies, experimenting with beam patterns, or customizing hardware to match a client’s exact vision.
Read more about Albert’s lighting innovations and behind-the-scenes insights on Medium
🧭A Curated Experience, Not a Catalogue
Unlike lighting companies that offer cookie-cutter packages, Albert begins each project with a deep discovery process. He listens to clients’ lifestyles, emotional goals, and aesthetics, curating custom lighting that feels alive and personal.
Whether you’re hosting elegant dinner parties, creating a private sanctuary, or elevating a property’s curb appeal, Albert ensures that the lighting becomes a seamless extension of your identity.
🏠Bring Art to Your Outdoors
Albert Serino’s work is not just lighting—it’s experiential design. Every fixture, every glow, every path of light is part of a deeper vision: one where your outdoor space becomes a living canvas.
Discover what’s possible with lighting when it’s done with meaning, mastery, and heart.
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