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Illuminating South Florida with Innovation and Excellence

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Albert Serino and Lume by Masick | Illuminating South Florida Lume by Masick Home Portfolio About Contact Albert Serino and Lume by Masick: Illuminating South Florida with Innovation and Excellence September 25, 2025 In the realm of outdoor lighting, Albert Serino has become synonymous with innovation, precision, and timeless design. As the proud owner and strategic leader of Lume by Masick , he continues to build on the company’s legacy of craftsmanship and creativity—redefining how South Florida experiences light. With over two decades of professional expertise, Serino’s influence has elevated the brand to new heights of sophistication and trust. A Legacy Built on Excellence Originally founded by Bobby Masick in 1994, Lume by Masick began as a full-service landscaping and lighting company. Howev...
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Outdoor Lighting Advice from Al Serino - Design Tips That Make the Difference

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Outdoor Lighting Advice from Al Serino: Design Tips That Make All the Difference Lume by Masick Overview Design Layers Focal Points Tech Customize Outdoor Lighting Advice from Al Serino Design Tips That Make All the Difference By Al Serino • August 6, 2025 Share on X Share on Facebook Original Post Key takeaways Start with purpose—light should guide movement and evoke emotion. Layer ambient, task, and accent lighting for balance and depth. Accent focal points sparingly and preserve contrast. Use smart, energy-efficient tech to enhance control and longevity. Customize solutions to the space—avoid one-size-fits-all. On this page Design with P...
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Illuminating Success: Expert Landscape Lighting Advice from Al Serino of Lume by Masick

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Illuminating Success: Expert Landscape Lighting Advice from Al Serino Illuminating Success: Expert Landscape Lighting Advice from Al Serino of Lume by Masick July 24, 2025 When it comes to transforming ordinary outdoor spaces into mesmerizing nighttime masterpieces, few understand the art and science of illumination better than Al Serino , co-owner of Lume by Masick . With decades of industry expertise and an unwavering commitment to quality, Al has become a trusted name in South Florida's landscape lighting scene. Whether you're a homeowner looking to enhance curb appeal or a property manager wanting to boost safety and ambiance, Al offers timeless advice rooted in experience and results. 💡 1. Lighting is Design, Not Just Illumination One of Al Serino’s core principles is treating outdoor lighting as part of the overall landscape design, not as an afterthought. “Lighting should flow with...
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More Than Just Bulbs and Wire

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Inspired Illumination | Lume by Masick Inspired Illumination by Lume by Masick’s Creative Director When you think of outdoor lighting, you might imagine basic spotlights or simple garden fixtures. But for Albert Serino , lighting is far more than a functional necessity—it’s a tool for evoking emotion, shaping atmosphere, and awakening beauty long after the sun sets. As the creative force behind Lume by Masick , Albert doesn’t just install lights—he crafts visual poetry across landscapes. From tranquil backyard retreats to high-end luxury estates, his work introduces a new standard in artistic outdoor design. 💡 Lighting Isn’t About Seeing. It’s About Feeling. Albert explains, “When someone steps into a space I’ve lit, I want them to feel something—comfort, awe, intimacy, serenity. Light can move people.” By treating light as a medium of emotion, Albert draws inspiration from nature, architecture, and even music to craft imm...
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Expert Advice from Albert Serino: Elevating Outdoor Spaces with Purposeful Lighting

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Expert Advice from Albert Serino | Lume by Masick Expert Advice from Albert Serino: Elevating Outdoor Spaces with Purposeful Lighting By Albert Serino • Co-owner of Lume by Masick As co-owner of Lume by Masick , Albert Serino brings not only decades of experience in the landscape lighting industry but also a deep understanding of how light transforms the feel, function, and value of a property. With a passion for detail and a client-focused approach, Albert shares some of his most valuable insights for homeowners, designers, and property developers looking to elevate their outdoor spaces. Design with Intent, Not Just Aesthetics “Great lighting design doesn’t start with the fixtures—it starts with a feeling,” says Serino. Albert emphasizes that landscape lighting should enhance how you use and experience your space, not just how it looks. Whether it’s a backyard retreat, a driveway entrance, or a commercial walkway, the placement and purpose of each ...
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Illuminating South Florida

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Illuminating South Florida: Advice and Insights from Albert Serino of Lume by Masick 3/13/2025 0 Comments Albert Serino, the proud owner of Lume by Masick, brings years of experience and dedication to the landscape lighting industry. Partnering with Bobby Masick, the original founder of the company in 1994, Albert has expanded Lume by Masick’s reach and reputation across South Florida, making it a go-to provider for high-quality lighting solutions. Together, they share a passion for transforming outdoor spaces into masterpieces of design and functionality. Learn more about Albert's journey on the  Lume by Masick website .  ​ ​Lume by Masick: A Legacy of Excellence Originally established as a dual-focus company offering landscaping and lighting services, Lume by Masick shifted its primary focus to landscape lighting in 2008 to meet the growing demand for this specialized service. This strategic decision enabled the company to build a stellar reputation in Palm Beach County...
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Expert Tips from Albert Serino

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Albert Serino ABOUT   BLOG   GET IN TOUCH About Albert Serino, the proud owner of Lume by Masick , brings a wealth of experience and dedication to the landscape lighting industry. Partnering with Bobby Masick, who founded the company in 1994, Albert has been instrumental in expanding the reach and impact of Lume by Masick across South Florida. A Rich History of Excellence Lume by Masick began as a dual-focus company, offering both landscaping and landscape lighting services. However, by 2008, the increasing demand for high-quality lighting solutions led the company to concentrate more on the lighting aspect. This strategic shift allowed them to cater to the growing needs of their clients and establish a solid reputation in Palm Beach County. A Partnership for Growth Earlier this year, Albert Serino partnered with Bobby Masick to further elevate Lume by Masick's presence in the South Florida market. Together, they share a vision of making their exceptional services accessible ...
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Location: Delray Beach, FL 33444, USA
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